In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts about modern B2B advertising and marketing. We discuss just how the acquiring journey is currently completely fragmented and also the manner in which community structure can assist marketing experts re… Read More